Ayala Grocery was my grandfather’s store and has served as a constant beacon, inspiring a series of videos and now growing into this website. I guess it’s my way of taking ownership of the family legacy and of showcasing a good portion of my work, which has the eclecticism of a grocery store at times-but not the randomness. All the work here reflects my personal interest, I’m very proud of the projects featured and I feel extremely lucky to have worked with the creative teams and individuals involved in these projects.